Image Capture with the AF-S Nikkor 24-120mm f/4G ED VR & the Nikon D810

I came home with my bright blue Adorama Rentals case, excited to test out the AS-F Nikkor 24-120mm f/4G ED VR lens and the very recent Nikon D810. As a novice to the DSLR realm (I still shoot film. I know… old school) I was curious to see how user friendly the D810 really was. Though […]

Canon EF 100-400mm f/4.5-5.6L IS II Reviews

One of the most anticipated lenses in the past year, the Canon EF 100-400mm f/4.5-5.6L IS II is already being referred to as “the unicorn” of lenses by photographers everywhere. To find out why, check out these reviews: Bryan Carnathan: Many were referring to 2014 as the “Year of the Lens” and the Canon EF 100-400mm f/4.5-5.6L IS II […]

Exploring the New Arri Amira

Since late August we at ARC have been excited about the new Arri Amira. Some of the questions around this camera has been in comparing it to its predecessor, the Alexa. Here’s what Shift4Ltd had to say about the improvements Arri has made with the new Amira:   I also recommend you check out this […]

What’s New in Final Cut Pro X version 10.1.2?

Apple has announced a major upgrade to Final Cut 10. This upgrade includes the new ProRes XQ which allows for 4K and 5K compressions, formerly not allowed in a ProRes option. This is HUGE. Simultaneously, Arri has announced it’s support for the new codec to be included in their next firmware update of the Alexa XTs […]

Sony A7s vs A7R: How Do They Compare?

Great News! The new Sony A7S is now in stock and ready for purchase at the Adorama Store. For those of you eager to get your hands on this camera check out this product review by AdoramaPro’s Daniel Norton. If you’re having a hard time deciding between the A7s and the Sony A7R and would […]

The Leica M @ the New York Transit Museum

Since its much-anticipated release, we’ve featured the Leica M series many times here at ARC blog. Now here’s a look at why we love this camera so much. I took the Leica M on a little trip to Brooklyn and had a bit of fun with her at the New York Transit Museum. Below are […]

The Buzz at SXSW 2014

There was a lot of buzz coming from this year’s SXSW Festival.  With over 130 feature films shown last week it was hard to keep up with all the excitement. So, which were the most talked about?  “The folks from Way to Blue have invested some time and energy into researching the buzz around the […]