Around the Adoramasphere

Around the Adoramasphere is our weekly roundup of the internet goings-on of the Adorama family.

On this blog, Through The Looking Glass, We cover the major news items of the week, with two major announcements coming from Canon and RED, both vying to take the much coveted mid-range pro market. Dave Goldgaber liveblogged the long-awaited RED Scarlet X announcement, so anticipated it brought down the RED servers; he also features a post on essential digital cinema features straight from the mouth of RED founder Jim Jannard; and he lists the final specs for the Scarlet X; I write about the Canon’s super-35mm C300 launch, announced in Hollywood and attended by film luminaries like Martin Scorcese and Robert Rodriguez; we also feature many of our video interviews from the floor of PDN, including an interview with Chuck Westfall on the new full-frame flagship, the Canon 1D X, an interview with Brandon Remler on the Fujifilm X10 enthusiast compact, Sony’s Mike Bubolo on the NEX-7 MILC flagship and APS-C flagship A77, Nikon rep Lindsay Silverman on the J1 and Nikon’s new mirrorless interchangeable lens system, Leica’s Christian Erhardt on the M9-P full-frame rangefinder update, Manfrotto’s Jodi Palm on the latest offerings from the Italian tripod maker, and Joe McNally on his busy year; we also announce new photography rental agent positions at ARC; and we cover the week’s New York City photo and video events: workshops, openings, portfolio reviews and networking opportunities.

At the Adorama News Desk, Mason Resnick has his day-2 roundup of PhotoPlus, with lots of LED and continuous light news; Tiffen announces version 3 of its Dfx filter suite; and Gary Fong added a flip cage with his iPhone Tripod Adaptor.

On the Techniques and How-Tos blog, Mark Wallace illustrates some techniques for avoiding flash reflections on eyeglasses; Michele Westmorland and Matt Weiss explain how to use strobes in underwater photography; and Bryan Peterson shows how to use a strobe to add punch to a humdrum graffiti photograph.

On the Gear Guides and Reviews blog, Mason has a buying guide for the best MILC’s now on the market, including the Nikon V1, Olympus E-P3, Panasonic GF2, Pentax Q, Samsung NX-200, Sony NEX-7 and Ricoh GXR; Mark shows off a Digital Microscope from Celestron that allows you to take pictures; and he reviews the Pocketbooth HD iPad app, which creates picturebooth-style photographs.

SCARLET IS OFFICIAL

I managed to take a quick peek at REDuser forum for the announcement before losing the page. Here are the final specs+ price:

It’sa Super35 sensor that shoots 4K video!!

Then 3K at 48fps, 2K at 60fps, and 1K at 120fps. Shoots at a compression rate of 50 megabytes p/sec or 400 mbits p/sec and the FULL sensor size is 5k (5120×2700). Oh…and what is the price with all the accessories, you ask? Ready…?!

UNDER $14K!!!

RED Scarlet and words from Jim

“RED makes professional cameras. DSMC means digital stills and motion camera. Stills need to be higher resolution than 3K. *So does motion.* What seemed like a good idea 3 years ago is not a good idea now nor will it be a good idea going forward. Additionally, a 2/3″ sensor is not big enough. The world has moved past small sensors and low resolution. -Jim Jannard”

 

Jannard paints the town RED with SCARLET

In less than an hour (Eastern time that is), Jim Jannard, owner and head of operations at RED digital cinema co. along with his team will announce the long….long…LONG awaited, Scarlet digital still and motion camera. The camera was teased to the production community way back in 2008 and a prototype shown at CES in 2010 but constant setbacks kept the camera from being released until now. The re-announcement comes at an interesting time as it’s at the same time as Canon’s new digital cinema camera, the C300 (initial post below).

I will be covering the progress of this announcement as it develops and will post official pictures of Scarlet and specs, but if you want to head-over to RED’s user-forum to follow the breaking news and celebratory remarks follow the link below!

http://reduser.net/forum/showthread.php?65752-SCARLET-ANNOUNCEMENT

Oh…and did I mention…? Adorama Rental Co. will be offering the Scarlet as soon as it becomes available! And just between the Canon-lovers and I, I was told today that the owner of Adorama ALREADY purchased the C300 so we’ll be offering that soon as well! More to come SOON!