Rental Specials For May & June

    MEMORIAL DAY SPECIAL:  PICK UP your order on Thursday May 22 after 4:30 PM and RETURN Tuesday May 27 by 9:30 AM and pay the WEEKEND RATE.  That’s 4 days for the price of 2. SHAVOUS SPECIAL:  PICK UP between Noon and 6PM on Tuesday June 3 and return Tuesday June 9 by 9:30 […]

Upcoming Event: Pro Day – The Leica Experience

FREE demo day with Leica! Come experience what fine craftsmanship feels like. Handle the latest cameras from Leica. Live portrait and fashion shoots with the NEW LEICA T and the amazing LEICA M (240). PLUS LEICA video footage will be showcased to demonstrate how these amazing cameras are versatile tools for any photographer or filmmaker. […]

World’s First Zeiss Otus Short Film

When we here at ARC first encountered the Zeiss Otus 55mm f/1.4 lens the first reaction was shock at both the size and the price! All of these reservations fell away when we first got to shoot with it. The consensus was a) it’s a perfect, no compromise lens and b) it would make for great […]

The Sony RX10 as a Press Camera

D J Clark, a Beijing-based multimedia journalist, wrote a guest post on NewsShooter officially launching his Facebook based Connected Learning, an  open platform initiative where anyone can follow along and participate in various Exercise Modules. In his post Clark included his recommendations on assembling a relatively inexpensive and simple equipment list for student journalists. For the modern journalist […]

Why a Set Photographer Is the Biggest Asset To Your Film

You can have the best script, director, cinematographer and a star cast but none of that will matter if your film isn’t marketable.  How do you make it marketable?  A stellar press kit.  But you can’t create a press kit without amazing photos to show the public what a great little film you’ve made. Many […]

Make Your Movie: Screenwriting – The First Draft

It all starts with the script. Whether you are a director, producer, gaffer or cinematographer, we all know that the start of any collaborative effort starts with the all important script.  Changes will always be made and though (unfortunate as it may be) the script is never the end all say all to a film, […]