ARC is Ready for NAB 2015, Are You?

We will be showcasing the Latest Broadcast and Video Equipment From‪ Canon‬, ‪‎Sony‬, ‪‎Arri‬, ‪Atomos‬, ‪Litepanels‬ and More at the 2015 NAB Show April 13-16th. Visit us at booth C1321 in the Central Hall, for an inside look at the hottest cameras, lenses, tripods, monitors, lighting, and video accessories; Enter Adorama’s NAB 2015 Great Giveaway Sweepstakes […]

Check Out Our April Rental Special!

Don’t miss out this Spring! Take advantage of our April Rental Special! Pick up AFTER 12 PM on Thursday, April 2nd and return BEFORE 9:30 AM on Monday, April 13th and you get 11 DAYS for the price of 2! You can also pick up BEFORE 3 PM on Friday, April 3rd and return BEFORE […]

From SD to 6K in the Blink of an Eye

Right now there are 2.7 billion active smartphones in the world. An estimated 800 million were added this year alone. By 2020, Ericsson predicts there will be at least 6.1 billion smartphone subscriptions globally. What’s the big deal? Well, this means 38% of the world’s population has the ability to shoot digital video and stills. That […]

First Impressions & Comparison Reviews of the New Sony A7II

A few first impressions of the New Sony A7II via Planet-Alpha: Build: The A7 II feels much better in the hand than the A7. I am fairly ham-fisted and the A7’s grip was a tad too small for my mitts. The A7 II’s more pronounced grip is a godsend. The A7 II is slightly heavier […]

Is Sony the New Nikon? One Pro-Photographer Says, Yes!

In this video, long-time Nikon fan and professional landscape, portrait, travel, and wedding photographer Jason Lanier explains why he sold off his Nikon gear and switched to Sony, beginning with the a6000. Jason purchased a Sony a6000 about four months ago as he anticipated his needs for upcoming shoots in Detroit and Ethiopia. Because theft was […]

Upcoming Event: Adorama Pro and Sony present Capturing 4K on the Shoulder with Sony’s NEX-FS700R and Odyssey 7Q Recorder

Adorama Pro and Sony Present: Capturing 4K on the Shoulder with Sony’s NEX-FS700R and Odyssey 7Q Recorder Veteran cinematographer David Leitner will discuss his recent experiences shooting documentaries with Sony’s NEX-FS700R using an ergonomical rig he built to enable ENG-style hand-holding. He will compare use of Sony’s AXS-R5 RAW Recorder to capture 2K/4K 12-bit RAW […]

Sony VG-C1EM Vertical Grip for A7 A7R and A7S Reviewed

Check out this great, detailed review of the Sony VG-C1EM Vertical Grip for A7, A7R, and A7S cameras. Here are just a few things said about this product: The camera grip connects with a screw into the tripod socket. When done correctly, it feels really sturdy. It is not hard to take off but won’t […]

This Sony A7s Footage Is Amazing

I’ll admit, I used to be one of those film school nuts that thought digital could never live up to film stock. I thought film would always be the way to go because of its “superior” in image quality. Don’t get me wrong, I still like shooting with film every once in a while. But […]

Check Out the Phase One iQ250

The Phase One IQ250 is here and they’re available at Adorama Rentals! Our kits include: PHASE ONE IQ250 CMOS M or H MOUNT 2 x PHASE ONE BATTERY PHASE ONE TWIN BATTERY CHARGER PHASE ONE TWIN BATTERY CHARGER AC ADAPT PHASE ONE C1PRO-DB CD 2 x PHASE ONE IQ FIREWIRE CABLE PHASE ONE SENSOR CLEANING […]

Sony A7s vs A7R: How Do They Compare?

Great News! The new Sony A7S is now in stock and ready for purchase at the Adorama Store. For those of you eager to get your hands on this camera check out this product review by AdoramaPro’s Daniel Norton. If you’re having a hard time deciding between the A7s and the Sony A7R and would […]