The Many Advantages of Using the Atomos Shogun External Monitor/Recorder

For the past couple of months I’ve been using an Atomos Shogun. While I had very clear reasons to pick up this device, I’ve found some other very valuable and attractive features that I want to share. Longer recording times The first and most obvious reason was to record 4K and HD for extended periods […]

Arri Alexa SUP 11.0 Firmware Update

Check out the latest features from the new, highly anticipated, Alexa SUP 11.0. This is the latest firmware upgrade to hit our Arri Alexa fleet. All Alexa bodies in house are currently updated to this firmware and and ready for our customers to test-drive. ALEXA Software Upgrade Packet 11.0 includes: ARRI’s New Debayer Algorithm ADA-5represents a great […]

What’s Up With H.265?

Last year I expected to see stronger developments and widespread implementation of the High Efficiency Video Coding (HEVC), aka H.265. H.265 will likely replace H.264, one of the most common formats for recording, compressing, and distributing high-definition video. Not in small part because it is the codec found on several HDSLR systems such as the Canon EOS 5D Mark III. A big advantage is […]

5 Questions to Ask Yourself Before Starting Your Photography Business

With the decline in cost for quality camera bodies and equipment, we’ve seen an increase in emerging talent. Unfortunately, there has also been an equal amount of increase in photography related businesses. From portrait and wedding photography to street and documentary photography, it seems there is a new photographer born every day. However, if you really […]

RED Camera Firmware Update: ARC’s Got It!

Adorama Rentals takes pride in keeping up with the latest firmware updates available from every manufacturer we carry. So we’re proud to inform you that our entire stock of Red Camera Bodies have be updated to the latest firmware V5.2.41. Take a look at some of the changes you’ll find when you pick one of these […]

From SD to 6K in the Blink of an Eye

Right now there are 2.7 billion active smartphones in the world. An estimated 800 million were added this year alone. By 2020, Ericsson predicts there will be at least 6.1 billion smartphone subscriptions globally. What’s the big deal? Well, this means 38% of the world’s population has the ability to shoot digital video and stills. That […]

RAID Storage for Photographers and Filmmakers Explained

Explaining the meaning of RAID is among the most difficult concepts to describe to my students and clients. It sounds like a military term, at best, and super geeky tech talk that only mechanical engineers understand. RAID stands for Redundant Array of Independent Disks. It is a system of two or more connected hard drives […]

What’s the Best Way to Distribute 4K?

I don’t think 4K UHD is just another frivolous trend or marketing gimmick to make us spend our hard-earned dollars, only to turn obsolete before the year’s end (3D anyone?). I truly see 4K UHD as a natural transition, or evolutionary step, in screen resolution. In 2015 I expect to see many new models of 4K UHD […]

Traveling with Photography and Video Equipment

I have always been fascinated with how photographers and cinematographers pack their gear. I remember reading the equipment lists of National Geographic photographers when I was younger and wondering how they could crisscross the world with so much stuff. Those times, as you might have noticed, are pretty much over. Nowadays, we need to deal […]

Tutorial: How to Capture the Milky Way Using Timelapse

This is a perfect way to learn some new skills for your photography quiver. In it, you will learn how the photographer, Ian Norman, uses a time-lapse sequence to capture the Milky Way. That’s right, this photographer has found a way to capture the entire galaxy. If you’re somebody who likes to grow in your […]