Photokina 2014 is Over; Check Out This Cool Video Coverage

The 2014 Photokina Show has come and gone but there are tons of videos that let you experience it first hand. Check out this awesome video coverage of one of the biggest photography shows in the world direct from Cologne, Germany.                         Were you […]

Upcoming Event: Adorama Pro and Sony present Capturing 4K on the Shoulder with Sony’s NEX-FS700R and Odyssey 7Q Recorder

Adorama Pro and Sony Present: Capturing 4K on the Shoulder with Sony’s NEX-FS700R and Odyssey 7Q Recorder Veteran cinematographer David Leitner will discuss his recent experiences shooting documentaries with Sony’s NEX-FS700R using an ergonomical rig he built to enable ENG-style hand-holding. He will compare use of Sony’s AXS-R5 RAW Recorder to capture 2K/4K 12-bit RAW […]

What’s New in Final Cut Pro X version 10.1.2?

Apple has announced a major upgrade to Final Cut 10. This upgrade includes the new ProRes XQ which allows for 4K and 5K compressions, formerly not allowed in a ProRes option. This is HUGE. Simultaneously, Arri has announced it’s support for the new codec to be included in their next firmware update of the Alexa XTs […]

Sony A7s vs A7R: How Do They Compare?

Great News! The new Sony A7S is now in stock and ready for purchase at the Adorama Store. For those of you eager to get your hands on this camera check out this product review by AdoramaPro’s Daniel Norton. If you’re having a hard time deciding between the A7s and the Sony A7R and would […]

Rental Specials For May & June

    MEMORIAL DAY SPECIAL:  PICK UP your order on Thursday May 22 after 4:30 PM and RETURN Tuesday May 27 by 9:30 AM and pay the WEEKEND RATE.  That’s 4 days for the price of 2. SHAVOUS SPECIAL:  PICK UP between Noon and 6PM on Tuesday June 3 and return Tuesday June 9 by 9:30 […]

Upcoming Event: Pro Day – The Leica Experience

FREE demo day with Leica! Come experience what fine craftsmanship feels like. Handle the latest cameras from Leica. Live portrait and fashion shoots with the NEW LEICA T and the amazing LEICA M (240). PLUS LEICA video footage will be showcased to demonstrate how these amazing cameras are versatile tools for any photographer or filmmaker. […]

I Just Got a Panasonic GH4, Now What? Memory Cards!

Below is a reblog from ARC friend, Eduardo Angel, with the inside scoop on where to find the best SD cards for your money. I’ve spent a LOT of time try­ing to fig­ure out what are the best/fastest/cheapest mem­ory cards for my brand new Pana­sonic GH4. UPDATE: The cam­era is cur­rently out of stock at Ado­rama and Ama­zon. I’m expect­ing a sec­ond cam­era […]

Chase Jarvis’ Essential Photography and Video Gear

Using the right tool for the right job is paramount on every single job and project. You simply must have the appropriate gear for your specific shooting situation. We’d all love to shoot on the Alexa or any of the great digital cinema cameras available at the moment, but if you’re a “one man band” shooting a […]

The Sony RX10 as a Press Camera

D J Clark, a Beijing-based multimedia journalist, wrote a guest post on NewsShooter officially launching his Facebook based Connected Learning, an  open platform initiative where anyone can follow along and participate in various Exercise Modules. In his post Clark included his recommendations on assembling a relatively inexpensive and simple equipment list for student journalists. For the modern journalist […]

PluralEyes 3.3 Gives You a SMART START

Being an editor just got easier.  Check out the new update in PluralEyes 3.3 Red Giant says: Whether adding a small set of media files or importing multiple folders of multicam files, the new Smart Start feature in PluralEyes 3.3 intelligently organizes your media, so you can start synchronizing sooner. Add entire folders of media, while preserving folder structures and names, […]