ARC is Ready for NAB 2015, Are You?

We will be showcasing the Latest Broadcast and Video Equipment From‪ Canon‬, ‪‎Sony‬, ‪‎Arri‬, ‪Atomos‬, ‪Litepanels‬ and More at the 2015 NAB Show April 13-16th. Visit us at booth C1321 in the Central Hall, for an inside look at the hottest cameras, lenses, tripods, monitors, lighting, and video accessories; Enter Adorama’s NAB 2015 Great Giveaway Sweepstakes […]

Sell Your Used Gear

  Have you Upgraded your gear recently?  Don’t know what to do with those old cameras and lenses collecting dust on the shelf?  Why not sell them to us for cash? Here are 3 Small Steps for Giant Payouts! FAST – Fill out the form below to get started. We will arrange a prepaid UPS insured […]

World’s First Zeiss Otus Short Film

When we here at ARC first encountered the Zeiss Otus 55mm f/1.4 lens the first reaction was shock at both the size and the price! All of these reservations fell away when we first got to shoot with it. The consensus was a) it’s a perfect, no compromise lens and b) it would make for great […]

The Zeiss OTUS 55 f/1.4 is IN!

We here at ARC are very excited to announce that the Zeiss Otus 55mm f/1.4 prime lens is finally in and ready to rent! If you have been following the progress of this lens, but could not justify the decidedly hefty price tag, here is the perfect chance to give it a try. Be warned […]

PhotoKina 2012: Zeiss offers 3 New Mirrorless Lenses, Fast SLR 55mm

Carl Zeiss has been firing on all cylinders the past few years, bolstered by growing demand for its cinema-oriented lenses, and at Photokina it addressed the photographic community, pushing into new product categories and recommitting to older ones. First there is big news for mirrorless fans. Zeiss debuted three new lenses as some of its […]