We will be showcasing the Latest Broadcast and Video Equipment From Canon, Sony, Arri, Atomos, Litepanels and More at the 2015 NAB Show April 13-16th. Visit us at booth C1321 in the Central Hall, for an inside look at the hottest cameras, lenses, tripods, monitors, lighting, and video accessories; Enter Adorama’s NAB 2015 Great Giveaway Sweepstakes […]
Have you Upgraded your gear recently? Don’t know what to do with those old cameras and lenses collecting dust on the shelf? Why not sell them to us for cash? Here are 3 Small Steps for Giant Payouts! FAST – Fill out the form below to get started. We will arrange a prepaid UPS insured […]
When we here at ARC first encountered the Zeiss Otus 55mm f/1.4 lens the first reaction was shock at both the size and the price! All of these reservations fell away when we first got to shoot with it. The consensus was a) it’s a perfect, no compromise lens and b) it would make for great […]
We here at ARC are very excited to announce that the Zeiss Otus 55mm f/1.4 prime lens is finally in and ready to rent! If you have been following the progress of this lens, but could not justify the decidedly hefty price tag, here is the perfect chance to give it a try. Be warned […]
Our NAB wrap up will examine how each element of the imagemaking process advanced this year, and we'll do it installments. First up: lenses.
Carl Zeiss has been firing on all cylinders the past few years, bolstered by growing demand for its cinema-oriented lenses, and at Photokina it addressed the photographic community, pushing into new product categories and recommitting to older ones. First there is big news for mirrorless fans. Zeiss debuted three new lenses as some of its […]
Carl Zeiss lenses have since time immemorial been synonymous with quality build and wonderful sharpness and fidelity, and they don’t show any signs of letting up. Miguel Goodbar met with Richard Schleuning of Zeiss at NAB to discuss the latest range of prime and zoom lenses for photo and filmmaking coming from the company. […]